- HubSpot Match was created as a directory platform to help businesses connect with potential clients through a scalable, intuitive, and user-friendly experience.
- Goal:
The goal was to design a platform aligned with HubSpot’s Brand Guidelines and Design System, ensuring visual consistency, clarity, and seamless usability across all devices. - Process:
I designed the homepage with a strong value proposition and clean layout, structured the directory view for easy navigation, and implemented intuitive filters for quick results. I also designed a “Post a Request” form to connect businesses directly and optimized the entire experience for mobile responsiveness. Throughout the process, I worked closely with HubSpot’s Design System, gaining hands-on experience in organization, scalability, and best practices. - Outcome:
The final product delivered a cohesive, high-performing platform fully aligned with HubSpot’s identity. It improved user navigation, supported business connections efficiently, and strengthened my expertise in building and maintaining scalable Design Systems.
Hubspot Match
2021
UI/UX Design, Hubspot
