- Working with a prestigious university in California was a unique opportunity to contribute to an educational institution recognized for academic excellence. The project began with the need to transform an in-depth E-Book into a comprehensive Pillar Page. The challenge was to design a structure capable of presenting complex information in a way that felt engaging, organized, and easy to navigate, while ensuring the design could scale for future content.
- Goal:
Translate the content of a detailed E-Book into a long-form Pillar Page that maintained brand consistency, visual clarity, and usability. The page needed to guide readers through multiple sections seamlessly using a clear and accessible Table of Contents, encouraging exploration and retention. - Process:
I designed the Pillar Page with a strong visual hierarchy and modular layout to improve readability and flow. The Table of Contents served as an interactive navigation system, allowing users to move easily through extensive content without losing context. Following the success of this project, the client commissioned three additional E-Books on different educational topics. This collaboration expanded further as I went on to create editorial materials for other organizations, applying the same principles of clarity, scalability, and engagement. - Outcome:
The project delivered a refined, content-rich experience that strengthened the university’s digital presence and set a standard for future educational materials. The scalable design system improved content navigation and readability, while my ongoing collaborations reflected the success of the approach and its adaptability across industries.
Berkeley Haas
2019
UI/UX Pillar Page, E-Book
